Each year Xbox holds a media briefing the day before the opening of E3 to reveal all of the new games and technology that they will roll out for the holiday season. E3 is the preeminent trade show for computer, video and mobile games. For three intense days, our Video Production team was onsite again to cover the briefing, crash edit a b-roll package for broadcast, and edit a second package for Xbox’s press site. Our Media Relations team managed the domestic and international media distribution. Our content was picked up by top-tier local markets, multiple national outlets and international stations in Europe, Africa, Asia and the Middle East, resulting in over 425 million broadcast impressions.