The deadline for the switch to credit card chip technology was approaching and retailers were having difficulties. While there was a lot of coverage about the migration, the media was using experts from credit card companies for their stories. The ETA wanted to gain more exposure for CEO Jason Oxman and to position him as a chip credit card technology expert among the media for tech stories. We pitched in-studio interviews in D.C. as well as radio and online outlets to comment on the migration. We secured 23 total interviews including CNBC, Creditcards.com, SiriusXM radio and Washington D.C., resulting in a total audience of over 39 million.