Where does your target audience spend their time? Are you trying to reach a broad or niche audience? Global or local? Browse through our comprehensive suite of services or contact us today and we’ll help you formulate a plan that will drive results to meet and exceed your goals.
thenewsmarket.com
CNN, BBC, Bloomberg, CCTV, NDTV, The Wall Street Journal, CNBC, APTN, SKY, Reuters, engadget.com, gawker.com, techcrunch.com, huffingtonpost.com…these are just a few of the thousands of media outlets who visit our global distribution platform to download video and related multimedia content from organizations like yours.
www.thenewsmarket.com is accessed by more than 25,000 media outlets in 190 countries. Our platform enables organizations to distribute video in broadcast and HD-quality and instantly alert thousands of journalists and bloggers to browse and download your content for use in their reporting. Since 2003, more than $20 million has been invested to build and refine our platform, infrastructure and media user base.
Browse content on our platform now: www.thenewsmarket.com.
MediaCenter (Branded Digital Newsroom)
A lot of people go directly to the source, i.e. a corporate Website, when researching a company, product or service online. This means your Website is a crucial hub for information. But what happens when your site is lacking information, pictures and video to help explain your offerings and tell your story? Your prospective customers will turn to search engines and then you’ve lost control of your message and their attention.
That’s why we created MediaCenter, a user-friendly digital newsroom that’s branded to look and feel like your site, but is managed by us. This enables your brand to communicate seamlessly with your key stakeholders without taxing your organization’s IT infrastructure.
Our MediaCenter is designed to provide consumers, investors, internal audiences, journalists, and bloggers with multimedia content (video, audio, images, text) directly from your corporate Website. Beyond the external benefits, MediaCenter enables internal collaboration, secure online storage, content fulfillment, and the sharing of assets usually involved when participating in conferences, sponsorships, advertising and marketing programs. It’s a win-win all around.
Check out some live examples here:
Interactive News Release
Our Interactive News Release (INR) is a social media empowered and rich media alternative to the standard press release. This consumer-friendly online tool gives the public the power to publish your content with one-touch easy access to many of the most popular social media platforms including Twitter, Facebook, digg and delicious. Customize and deliver your message by choosing from one of our three flexible designs.
Powered by the online distribution of wire services, target audiences will access the Interactive News Release as they search for relevant content on thousands of Websites, including leading search engines and portals. The primary video on the Interactive News Release is also posted on YouTube, Yahoo, Metacafe, Dailymotion, Veoh, iReport, Vimeo, Mochila and others, as well as 80 – 100 TV Websites.
To enhance the reach of your content, your video can also be distributed via thenewsmarket.com, our global online platform accessed by thousands of media outlets in 190 countries.
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Internet Media Tour
An Internet Media Tour (IMT) integrates two of today’s most compelling communications mediums – video and the Web – to reach key stakeholders online. An IMT is a series of interviews between your spokesperson and online media outlets.
Our team will partner with you to identify appropriate online media outlets to target, set up a schedule and produce the tour. Each tour generally includes 12 - 16 interviews that take place over a four-hour period. Interviews are conducted live so that viewers can watch the interview in real-time over their computers. Within 48 hours of completing each interview, we will edit and deliver the video to the media outlet for posting.
Our Internet Media Tour offers both live interviews and packaged video. Additionally, we distribute your content on social and video-sharing sites and over our platform for journalists.
Live Webcast (Video & Audio)
Reach your target audience locally or globally during a live video or audio Webcast of your internal communications, earnings, event, product launch or conference. A Webcast is an ideal way to communicate with your employees, shareholders, media, consumers, analysts and investors in a direct, personal and cost-effective way.
From concept and rehearsal to streaming, polling and reporting, our team will provide you with a full-service Webcast from a remote location or from one of our global video or radio studios. Webcasting is a smart alternative to expensive travel and provides priceless personalization and interactivity with your audience. Your Webcast can be added to your own Website or linked to a custom page we create.
Branded Video Player
Are you trying to figure out ways to incorporate more video into your communications channels? While a YouTube page could be a quick complement to your business, we can create a branded video player that integrates anywhere on your Website. Whether you want to add video throughout your site, or simply take an offline video campaign online, we can work with you to devise the strategy and support the integration. Not only is it a great way to connect with your audience, but it can also boost engagement levels on your site.
It’s easy to get started. Our video players are social-media ready and allow for unlimited views, streams and downloads. This allows your audience to share your video (via embed codes) and watch content on-demand. The player can also include a link to exclusive content for journalists on thenewsmarket.com.
See examples of our clients’ branded video players:
IBM Video Player
Volvo Cars Video Player
Global Fund Media Player
Web Video
Are you a novice or pro when it comes to video? No matter whether you’re trying to figure out how to get started, or if you have some experience under your belt, we can help you identify and envision attention-getting Web video or series of Web videos (Webisodes) that clearly communicate your unique story with maximum impact.
Think about your industry. Is it very visual, such as sports, automotive, fashion, consumer products etc? Have you considered incorporating video somewhere on your Website or elsewhere, but held back because you weren’t sure what path to take? Almost any story, if executed correctly and positioned to reach a dedicated audience, can make a compelling web video. So if you’re concerned that your content may not be best suited for the video format, give us a call. Our award-winning production team will work with you to identify creative ways to get your message across in a clear, well-paced and visually interesting way that will capture your audience’s attention.
We can specifically design your web video to reach any audience you desire – across platforms, demographics and geography. Leveraging a network of video-hungry Websites, blogs and social networks, our online videos are also produced in a style and format that is Web and social media-ready.
Narrative Marketing – "In The Know"
Narrative Marketing is a guaranteed way to ensure your message reaches your target audience on TV, radio and beyond. Pioneered by Synaptic Digital, it combines the storytelling skills of public relations with the predictability and precision of advertising. These clearly-branded, 30 - or 60-second segments are ideal for delivering a news-related message when your desired target audience is not necessarily watching traditional news reports.
Narrative Marketing can be created by repurposing existing PR content, such as B-Roll and Sound Bites. Upon reviewing your goals and message, our team will craft a program based on your desired demographic or geographic reach. This media research can include: TV and radio stations, Websites/blogs, airline networks, trade show kiosks, hotel TV networks, college campuses and other outdoor locations. Our efforts can be as broad or as niche as necessary to reach your target audiences.
"In the Know" is Synaptic Digital’s signature brand for its Narrative Marketing services. However, we can leverage or create a custom brand that’s exclusive to your organization; for example, “The Green Report,” “30-Second Gamer” and “Today’s Health.”
Satellite Media Tour
A Satellite Media Tour (SMT) is a series of pre-booked live interviews between your spokesperson and local and national TV stations. From our in-house state of the art studio in New York, studios around the world or remote locations, we’ll handle your TV interviews from advance media placement and production to final monitoring and tracking.
Corporate Video
According to behavioral researchers, people form an opinion about a video in 15 seconds or less. Your investment in those first few seconds can positively or negatively impact the reputation of your company, products or stock value. Whether you want to educate employees, demonstrate your new product, share recent developments, or create an overview for your Website, Synaptic Digital can help you craft a smart video that makes an impact. Typically shot in a one-person or two-person interview format, we'll help you put together strong elements – a solid script, compelling visuals, creative editing, maybe even graphics and music – so your video has the right tone and message to suit your target audience.
B-Roll & Sound Bites
B-Roll (background video) is supplemental footage intercut into a main TV or Web news story. B-Roll is often distributed with Sound Bites (recorded statements) from a spokesperson, which also can be used in a news report. Our award-winning and creative production team will work with you to create compelling B-Roll for all industries and causes, or help you repurpose your existing content. Whether it’s creating video of your corporate headquarters, newest product launch, charitable initiative or earnings report, we’re here to develop video footage that journalists and bloggers both need and use to help tell their stories.
Public Service Announcement
We take your news seriously. Over the past 20 years, we’ve developed hundreds of public service announcements for TV, Web and radio on issues ranging from diabetes education to pet care. Our award-winning production team will work with you to produce and distribute a Public Service Announcement (PSA) package that gets your message out.
Studio
Visit our New York City offices in midtown Manhattan and you'll be dazzled by our Wall of Fame. We’ve been fortunate to host hundreds of top celebrities and CEOs right from our own studios. While it’s exciting, we take discretion and professionalism seriously, so count on us to help your talent feel comfortable. In addition to our own studios in New York, we work with studio partners all over the world.
Narrative Marketing - "In The Know"
Narrative Marketing is a guaranteed way to ensure your message reaches your target audience on TV, radio and beyond. Pioneered by Synaptic Digital, it combines the storytelling skills of public relations with the predictability and precision of advertising. These clearly-branded, 30- or 60-second segments are ideal for delivering a news-related message when your desired target audience is not necessarily listening to traditional news reports.
Narrative Marketing can be created by repurposing existing PR content, such as B-Roll and Sound Bites. Upon reviewing your goals and message, our team crafts a program based on your desired demographic or geographic reach. This media research includes: TV and radio stations; Websites/blogs; airline networks; trade show kiosks; hotel TV networks, college campuses and other outdoor locations. Our efforts can be as broach or as niche as necessary to reach your target audiences.
"In the Know" is Synaptic Digital’s signature brand for its Narrative Marketing services. However, we can leverage or create a custom brand that’s exclusive to your organization; for example, “The Green Report,” “30-Second Gamer” and “Today’s Health.”
Check out some live examples: http://www.SynapticDigital.com/Our-Work#radio
Radio Media Tour
A Radio Media Tour (RMT) is a series of pre-booked interviews that get your spokesperson on the airwaves with local and national radio outlets. Our radio team has long-standing newsroom relationships with stations across the United States, including all major markets. Leveraging our unique relationships, we’ll script and pitch a story that will land you interviews. From doctors to authors to celebrities, we’ll help book your spokesperson with the right stations so that you reach your target audiences.
Audio News Release
An Audio News Release (ANR) is a complete news or feature story prepared for radio airing. Synaptic Digital’s team of radio veterans will craft your message so it catches the attention of news directors – whether you’re looking to reach major targets or specific demographics. We are committed to full disclosure and transparency when delivering news over the airwaves.
Audio Cast & Audio Podcast
Convey your message with an Audio Cast or series of episodes (Audio Podcast) that's built for and distributed online. Synaptic Digital’s team will work with you to script and edit an Audio Cast or Podcast series from scratch or repurpose content you have on hand. We'll publish your casts on key channels including iTunes, Mefeedia, PodcastPickle and Podcast.com to reach your target audiences. Content will also be distributed to U.S. media outlets on www.thenewsmarket.com, our online distribution platform.
Public Service Announcement
We take your news seriously. Over the past 20 years, we’ve developed hundreds of public service announcements for TV, Web and radio on issues ranging from diabetes education to pet care. Our award-winning production team will work with you to produce and distribute a Public Service
Studio
Visit our New York City offices in midtown Manhattan and you'll be dazzled by our Wall of Fame. We’ve been fortunate to host hundreds of top celebrities and CEOs right from our own studios. While it’s exciting, we take discretion and professionalism seriously, so count on us to help your talent feel comfortable. In addition to our own studios in New York, we work with studio partners all over the world.
Hispanic Services
Our Hispanic Services team of international media professionals has deep experience in Spanish TV and Radio in the U.S. and Latin America. Our Hispanic video packages and media tours have appeared on Univision, Telemundo, CNN en Español, and Azteca America, as well as top local and national TV network shows and Spanish Radio. Synaptic Digital provides a range of services specifically for the Hispanic market.
Media Relations
Our Media Relations team gets your message to the audiences that matter, wherever they might be. We do this by working with media outlets on-air and online, live and on demand. We provide the tools and services to reach your target audience by being in constant contact with established and emerging online media outlets and mainstream media companies, large and small. We know the people and places that will get your message to the right audiences on the Web, radio, broadcast and cable.
TV, radio and cable audiences are increasingly hard to reach in mass as audiences are more and more dispersed. At Synaptic Digital communications is our business, and we know who to contact and how to piece together a campaign across different mediums and time parts, so your message gets seen and heard.
Online, there are hundreds of thousands of blogs and sites today. When the opportunities are so vast and yet so niche, where should you begin? We start by identifying your target audience and your message and then our media experts reach out to key sites and influential blogs that best complement your story or announcement. We know the sites and bloggers with the largest networks and the highest reputation. Connecting with them means a client’s story is most likely to be linked, embedded and shared. In the vastness of the Web we have the data to deliver your message to the right places.
Whether online or on-air, live or on-demand our Media Relations team does it all: the audience research, customized email and phone pitching, editorial outreach and follow-up and monitoring, to reach the audience that you need to reach.
Financial Communications
Corporate audiences and global investors continue to shift to online and premium market data offerings to get their news and research. Now video has emerged as a vehicle for companies to communicate their message to the investment community. Reach professional investors directly with finished video about your earnings, capital market events or overall business. By supporting corporate messaging with video, your organization can achieve greater visibility for your management team and will be better poised to achieve an increase in distribution, coverage and liquidity. Video is distributed to thousands of investors over the Bloomberg Terminal and Thomson Reuters, and is also made available to the global media via thenewsmarket.com.
See the latest stories on our corporate platform here.
Media Monitoring
Synaptic Digital provides you with a single report covering all of our products you utilize for your initiative. This allows you to measure the success of each component as well as the overall effectiveness of the initiative. We provide you a single, concise report using industry-standard metrics such as impressions for TV, audience numbers for Radio, and both audience figures and video play statistics for online video.
Synaptic Digital employs the most effective tracking and monitoring services to ensure that we report the impact of your efforts across TV, Websites, radio and social media.