We’ve completely re-imagined the text-based press release and transformed it into a versatile multimedia story-telling engine that directly connects brands with the right audiences. The Interactive News Release (INR) features an intuitive media viewer and the industry’s fastest content download speeds. It augments your existing wire service relationships with targeted distribution packages that more effectively connect your content with thousands of story-spreading journalists, influencers, and advocates.

It is much more effective to tell our story with video than only with text. The Interactive News Release is a very powerful way to share the video. Not only does it make it easy for the media to cover our initiatives on road safety, consumers can also see the video within social media and other channels.”

Jens Völmicke
Director Corporate Communications EMEA
Goodyear Dunlop

Distribution Packages:

  • News & Viral Video Sites: Put your story directly in front of influencers where they play. Get placement in 80-100 newspaper and television sites, and go viral on YouTube, Bing, Veoh, Metacafe and Clip Syndicate.
  • Featured Placement: Synaptic Digital provides preferred placements on key outlets like Daily Motion, Blinx and the Associated Press broadcast platform – ENPS.
  • Financial Disclosure: Fulfill Reg FD with wire submissions to Disclosure Wire, SEC/Edgar, Lexis Nexis, Factiva News Archives, and more than 750,000 Financial Desktops.
  • Guaranteed Targeted Placement: Synaptic Digital’s video network provides 300,000 guaranteed impressions of your brand’s video content featured on contextually and demographically targeted websites, with click-throughs back to your multimedia news release.

Lego Interactive News Release

Better Technology; Lower Cost

  • At the heart of the INR’s flexible layout is an All Media Panel (AMP), which seamlessly handles multiple HD, broadcast and streaming-quality video assets, high resolution images, audio files, documents, and even live streaming video events from a single, easy-to-use, self-contained interface.
  • The AMP is packed with SEO and social features that encourage anyone interested in a brand’s story to easily find, download, embed, or share that content with their network of influence.
  • Available NASDAQ Newswire distribution offers unlimited word count, larger reach than PRN & available European targeting, superior reporting, and Reg. FD compliance.
  • For global communications, the INR offers multilingual text support. The AMP player features a separate captioning layer to display synced translation overlays on video playback.
  • Quick deployment and live streaming also means the INR is an ideal tool for breaking news and crisis communications.
  • Download Manager leverages a global edge network to consistently deliver speeds 5 to 20 times faster than traditional download tools, and up to 5 times faster than other enterprise solutions. Assets can be downloaded individually or batched with clear time indicator and meta descriptions. Delivery can be paused and even restarted where it left off in the event of a broken connection.

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