Synaptic Digital Takes On Detroit for the NAIAS

With over 800,000 attendants, this year marked the highest attendance to the The North American International Auto Show in over a decade. For the 10th year in a row, Synaptic Digital’s dedicated team for General Motors was live at the event, shooting, editing, and feeding footage while on location. They produced a Satellite Media Tour

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8 Strategies for a Stand-Out Satellite Media Tour

TV is still the place to be for many brands. Nielsen recently reported that even with the amazing growth in digital media – Americans are watching as much TV per month as they have in the past. But look around – it’s easy to see that media consumption is fragmented – your target audiences are

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Bright Ideas: Goodbye 100 Watt Lightbulb

As of January 2012, It’s lights out for the standard 100 Watt light bulb. The US Energy Independence and Security Act of 2007 mandated manufacturers stop producing these bulbs – which waste 90 percent of the electricity they consume. We worked with Sylvania to shed light on the message and educate consumers about the new,

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9/11 Observance Through Good Deeds

The 9/11 Day Observance was originally created in 2002 by David Paine, with his friend Jay Winuk in an attempt to bring some good out of the tragedy. For the 10-year anniversary of 9/11, President and Co-founder of MyGoodDeed Inc., David Paine, was able to chat with Oprah Radio’s Gayle King with the help of

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McLaren Automotive – Flagship Store Launch Event

Synaptic Digital provided McLaren Automotive with a total solution for the launch of their flagship store. Synaptic Digital’s award-winning news producers, expert media relations team, and distribution on thenewsmarket.com earned the auto brand considerable attention. In a compressed 1-hour Satellite Media Tour McLaren enjoyed 6 live interviews, a web video for their site, edited B-roll

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One Year Later, Louisiana Invites Visitors Back

  Louisiana Tourism used the year anniversary of the largest oil spill in American history to inform the world that the Bayou State is open for business. Their agency, Deveney Communications, teamed with Synaptic Digital for 2 satellite media tours (SMTs) to address lingering misconceptions about the spill’s effects. Jay Dardenne, Lt. Governor, Louisiana, took

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