TV is still the place to be for many brands. Nielsen recently reported that even with the amazing growth in digital media – Americans are watching as much TV per month as they have in the past. But look around – it’s easy to see that media consumption is fragmented – your target audiences are
Read More »The combination of Paid narrative marketing segments and Earned exposures generated the greatest brand scores overall. Used in concert, they can deliver significantly more impact than a Brand messaging strategy alone.
Read More »At 88.7%, the vast majority of journalists surveyed report that they include video content in their stories. Twenty six percent say they include it in at least half their stories. In fact, over half of the journalists say video supplied by brands is vital to their job, and that HD video is the most important format.
Read More »Synaptic Digital recently canvassed media users who access fashion content on thenewsmarket.com/fashion to get a taste for what’s hot in fashion journalism. Respondents from across the globe representing outlets including ABC, CBS, euronews, Fashion Windows, CNBC and The $nob Magazine gave us their take. Let’s take a look… Look 1: Beyond the Runway While content
Read More »