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Read More »Part II The Marriage between PR folks and journalists When couples get married, they often say they’ve tied the knot with their best friend, but they’ve also said “I do” to their in-laws. I’m sure everyone has their stories here, and as much as we’d all like to say marriage stays at home, it’s totally
Read More »Part I Bridging the Gap from PR to Journalism [Source: LIFE] After grad school, I packed all my belongings (okay, mostly shoes) into a Budget moving van and drove off to Utica, New York where I landed my first TV job at an NBC affiliate station. As I drove, I was excited and couldn’t wait
Read More »Is the newly announced Amazon Kindle Fire a key landmark on the route to video everywhere? We certainly think so. As tablets get sexier, faster and cheaper – it’s going to be harder and harder for consumers to resist the allure of digital paper. That means one thing – video and interactivity will be woven
Read More »Two weeks ago I received the first of 15 invites to Google+ and I immediately decided to revolt! I banded together with my husband, a social media addict in denial, a few friends on the verge of kicking Facebook to the curb, and started a revolution – “No Se Puede!” I will not accept your
Read More »How can you ensure that your message will get the attention of the media and the audience you want to reach? Bring out the big guns. David Attenborough, the iconic British broadcaster and naturalist, recently narrated two short films for the United Nations Environment Programme. Produced by UNEP for the International Year of the Forests,
Read More »Having worked in broadcast PR since the days that I still had a full head of hair, I thought I’d seen it all. When the request came through from the Stockholm International Water Institute (SIWI) asking us to get a major international broadcaster interested in sending a news anchor to moderate one of their events
Read More »“The numbers are bad!!! The numbers are bad!!!!” Not true Hurley, actually numbers are good!! It sounds obvious but it amazes me how often the powers of numbers are overlooked. Just think about how numbers influence you in your own life, you see them on a magazine stand: ‘Top 5 Ways to Get the Perfect
Read More »Take a look inside our world and see what we’ve been up to lately. Recently, pop icon, Justin Timberlake, presented the inaugural Capital One Cup at the 2011 ESPY Awards. In order to prepare for the big day, Justin wanted to do his homework and try his hand at several collegiate sports in a hilarious
Read More »I was sent an image the other day from one of Synaptic Digital’s summer interns, Melissa Panasci that read: “Google before you tweet” is the new “Think before you speak.” This seemingly innocuous idiom got me thinking about the way we use the resources available to us, and the ramifications of living in a 24/7
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