Escada selected Synaptic Digital to film the launch of their ‘Delicate Notes’ fragrance. A perfume exuding delicacy, glamour, luxury and elegance we worked closely with the Escada team to capture the very essence of the fragrance. Launched during Berlin Fashion Week amongst an intimate group of fashion designers and media, and with their brand ambassador,

The 2012 Summer Olympic Games was the most ambitious exercise ever undertaken in the UK in peacetime with around 800,000 spectators, 14,000 athletes and the capital firmly in the global media’s spotlight with more than 20,000 journalists descending on the UK and many thousands more covering the stories from afar. This too was Synaptic Digital’s

With over 100 world premieres debuts and over 1.2 million visitors, The Paris Motor Show continued to showcase and support the major developments of the automobile industry. This year’s show, running under a theme of “The Future Is Now”, covered a huge floor area of 160,000 square meters, which made it to one of the

adidas -the official sportswear partner for the London 2012 Olympic games partnered with Synaptic Digital to create an online Pressroom for publishing all the Olympics action. In this process, we at Synaptic were involved not only in developing the digital Olympic PR toolkit for adidas but also managing the content and helping the adidas PR

On a rainy Saturday, a team of three friends began their journey from Goodwood Motor Circuit in the UK to the rocky roads of Mongolia. They met for the first time 3 years ago on a rugby field in Geneva and will be taking part in this year’s Mongol Rally, a fourteen thousand kilometres drive

Type in LEGO Tower in Google and the top results will guide you to read about the World’s Tallest LEGO Tower that was created recently in South Korea. The attempt isn’t without precedent of course as the company has been coordinating tower builds since 1980 – the first one to be built was only 13.1