Behind the Scenes, Especially Escada Delicate Notes Press Launch

Escada selected Synaptic Digital to film the launch of their ‘Delicate Notes’ fragrance. A perfume exuding delicacy, glamour, luxury and elegance we worked closely with the Escada team to capture the very essence of the fragrance. Launched during Berlin Fashion Week amongst an intimate group of fashion designers and media, and with their brand ambassador,

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London 2012 Summer Olympics

The 2012 Summer Olympic Games was the most ambitious exercise ever undertaken in the UK in peacetime with around 800,000 spectators, 14,000 athletes and the capital firmly in the global media’s spotlight with more than 20,000 journalists descending on the UK and many thousands more covering the stories from afar. This too was Synaptic Digital’s

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Paris Motor Show 2012

With over 100 world premieres debuts and over 1.2 million visitors, The Paris Motor Show continued to showcase and support the major developments of the automobile industry. This year’s show, running under a theme of “The Future Is Now”, covered a huge floor area of 160,000 square meters, which made it to one of the

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World Water Week 2012

This summer, Synaptic Digital team flew to Stockholm for the 2012 World Water Week. The World Water Week, organised by the Stockholm International Water Institute (SIWI)  gathers every year leaders from politics, science, business and organisations from all over the world to discuss the globe’s water issue, since 1991. The Synaptic Digital team worked with

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adidas at the London 2012 Olympic games – stage taken!

adidas -the official sportswear partner for the London 2012 Olympic games partnered with Synaptic Digital to create an online Pressroom for publishing all the Olympics action. In this process, we at Synaptic were involved not only in developing the digital Olympic PR toolkit for adidas but also managing the content and helping the adidas PR

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Thenewsmarket.com Partners ENPS – The World’s Largest News Production System

Thenewsmarket.com content is now available directly into ENPS the world’s most advanced, reliable and widely-used news production system, with leading market share and used by more than 60,000 reporters, writers, editors and producers in 800 newsrooms in 60 countries. Our content can now be sent directly to ENPS customers via a highly integrated MOS-based production

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World’s Tallest LEGO Tower

Type in LEGO Tower in Google and the top results will guide you to read about the World’s Tallest LEGO Tower that was created recently in South Korea. The attempt isn’t without precedent of course as the company has been coordinating tower builds since 1980 – the first one to be built was only 13.1

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ALMA: The Award Goes To…

The Astrid Lindgren Memorial Award (ALMA) is the world’s largest prize for children’s and young adult literature. The award, which amounts to SEK 5 million, is awarded annually and is designed to promote interest in children’s and young adult literature, and in children’s rights, globally. Dutch Author Guus Kuijer was the recipient of 2012 award.

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LEGO Group 2011 Annual Result

Synaptic Digital helped LEGO spread its Success Story of 17% growth in spite of the European crisis across the globe.  Our team produced a series of packages including interviews with the CEO and Senior Vice president of LEGO Asia for distribution through thenewsmarket.com, and scheduled interviews with key media. Result: Media downloads in 17 countries

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