The Facts of Radio

by Brian Osuch You take the good… You take the bad… You take them both… And there you have… The Facts of Radio There is good and bad news for those following the trends in radio. The good news, things are changing! The bad news, it is getting more difficult to pick just one way

Synaptic Digital a Proud Winner of Telly Awards!

We are proud to have received a total of 4 Telly Awards in the 34th Annual Telly Awards for our work with various clients. Our work with clients such as Allstate, OnStar, Chevy, and Siemens has received recognition for outstanding TV programs, segments, and promos. Be sure to check out more of our work. Category: TV

Making the Most of Your Satellite Media Tour

by Deirdre Willits, Regional VP, Client Solutions I’ve been working with media tours and interviews for over a decade. My work history includes a colorful spectrum of tasks, from helping a team of pro football players with quick jersey changes to negotiating with bodyguards to get talent in front of the cameras on time. I’ve worked with

S.E.C. Gives Social A Shot

By Neil Steinberg We’ve been the beneficiary over the past few years of the corporate communications and brand marketing suites embracing video story telling as a mindshare driving tactic and the categorical imperative that has become social media. However, one area that we’ve definitely seen lagging is when it comes to Investor Relations. You would

Behind the Scenes Look at Video Production during the NY Auto Show

Have you ever wondered what it was like to go behind the scenes during a satellite media tour? Well, here’s your chance! Our team conducted two SMTs during the press days at the NY International Auto Show last week and we were there to capture it all! Leading up to the event, our media

Synaptic Digital Sponsors the 2013 AMY Awards

This Thursday, March 21st, marketers from around Atlanta will gather at the Fox Theater to honor the best and most creative in the marketing industry throughout the past year for the 2013 AMY Awards. The Atlanta Marketer of the Year (AMY) Awards are put together by the American Marketing Association (AMA) in Atlanta to honor

Celebrating Great Communication at the PRWeek Awards Gala

by Gil Wolchock We’re thrilled to be a part of the PRWeek Awards gala, where hundreds of PR agencies and brands gather at this yearly gala to be honored for their stellar work in communications. Tonight we’ll be dressed to the nines with our NY team to network, congratulate and award some of the best

Washington DC Panel of Experts Discuss Media Coverage During Social Media Week

A panel of media professionals convened at the National Press Club in Washington, DC to talk about earning news coverage. Part of Social Media Week DC, the panelists shared social and traditional media insight. Panelists included: Kevin Kiger, MPH, Director of Communications, Brand Leadership, United Way Worldwide; Matthew C. Buffington, Executive Editor, Bureau of

A Night at the W

A “Night at the W” media tour with Tim Gunn for Walgreens on how you can get ready for less.

Crisis Communications

Hostess found itself into a bit of a PR jam when it was announced that its factories would be closing. We helped them tell their story when it mattered.