The 6 Steps to a Successful PSA Campaign

PSA campaigns are a great way for nonprofits to share their message through broadcast. But just because broadcast outlets run PSAs for free, doesn’t mean getting your spot on the air is easy. Successful PSA campaigns are built through preparation, pitching, persistence and patience (and sometimes prayer). Television stations receive hundreds of PSA submissions every

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The Changing Definition of “Earned Media”

Traditionally vendors like Synaptic Digital pitch content to news outlets, which are the ultimate goal for an earned media outcome. As the media landscape has shifted, fewer people regularly tune-in to the nightly 6 or 10pm newscast; instead, they are consuming news and content away from their radio or TV. So where are our audiences? The answer is “everywhere” — meaning they are consuming content wherever

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Join Us: Evolution of Storytelling to Content Marketing (Webinar)

Synaptic Digital would like to invite you to this free webinar hosted by our sister company, TheNewsMarket. Join us on May 12, 2016 @ 1:00 pm – 2:00 pm (ET)   REGISTER NOW >> We hear lots of talk these days about the power of brand storytelling. Today’s storytelling demands multimedia and dynamic content. In

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Planning for the Unexpected: Fireworks, GoPros & A Celebration

Celebration, Florida is a planned community just down the road from the Walt Disney World Resort. It was originally planned and constructed by the Walt Disney World Company. While it is an independent town now, it still looks like it could be part of the park. The lawns. The restaurants. The hotels. When you are

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Streamline content distribution with an online newsroom

The news industry is constantly evolving. Disruptive technological innovations have completely changed the media landscape and the old “one way” communication model no longer works. Success in today’s competitive environment now hinges upon direct “two way” communication with customers. Effective PR and marketing means delivering useful content to your target audience. In such a competitive

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Bacon, Eggs, and Broadcast Media Relations: Synaptic Digital hosts expert panel

We hosted a breakfast event on “Media Relations, Video & the PR Professional: What You Need to Know About Pitching Broadcast Journalists” at our NYC headquarters. The all-expert panel was comprised of former ABC and NBC news executive and Definition 6 Expert in Residence Frank Radice who moderated our panel of broadcast media experts, including Synaptic Digital’s VP of

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Synaptic Digital and Microsoft Xbox at E3 2014

Each year Xbox holds a spectacular media event the day before the opening of E3 and reveals all of the new games and technology that they will roll out for the holiday season. This year, Synaptic Digital was onsite to cover the briefing, crash edit a b-roll package for broadcast, and edit a second package

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Last chance! Sign up for today’s ‘Radio for PR Pros’ webinar

Time is running out! Join our free webinar to learn about the powerful reach of radio. Get ready to learn about how adding audio into a digital and video strategy will significantly expand your audience. Host: Brian Osuch, VP of Creative & Radio Operations at Synaptic Digital Date: Tuesday, May 13, 2014 at 2:00 PM

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Do You Reach 240 Million People Each Week?

 Radio Does. Options such as the traditional AM/FM dial, satellite and streaming radio, mobile devices and apps are making it easier for people to listen to the radio wherever they go… in the car, out for a run or even sailing 200 miles off the shore! Did you know radio…. -Reaches 241.8 million listeners on

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