Our Work
Synaptic Digital takes a brand's message and uncovers its inherent newsworthiness. Through the power of multiuse video we then help the brand tell this story across paid, earned, and owned media. General Motors, Honda, American Express, GlaxoSmithKline, Dell, Intel, NATO, Ericsson and others rely on our expert video services, targeted multimedia news releases, digital media centers, and thenewsmarket.com, the world's largest content exchange for journalists and influencers, to connect with their audiences wherever they can be found.
Learn more about how we can help you create, manage and distribute your content.
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Intel Multimedia Newsroom
Reaching broadcast media with the latest news and stories from Intel.
Reaching broadcast media with the latest news and stories from Intel.
Geneva Motor Show 2012 Highlights
13 clients, 600 minutes of content, 10,000+ assets downloaded by the media.
13 clients, 600 minutes of content, 10,000+ assets downloaded by the media.
Building Buzz for a TV Interview Segment
GM teases an upcoming interview segment at the 2012 Detroit Auto Show.
GM teases an upcoming interview segment at the 2012 Detroit Auto Show.
Post Oscars Facebook Chat with Giuliana Rancic
Giuliana shares beauty secrets in a post Oscars SMT and live Facebook chat.
Giuliana shares beauty secrets in a post Oscars SMT and live Facebook chat.
Launching A Global Brand Ambassador
Behind the scenes with Herbal Essences' Brand Ambassador, Nicole Scherzinger.
Behind the scenes with Herbal Essences' Brand Ambassador, Nicole Scherzinger.
Primping For the People's Choice Awards
Angela Kinsey, star of The Office, prepares for the awards with Nice 'N Easy.
Angela Kinsey, star of The Office, prepares for the awards with Nice 'N Easy.
U.S. Department of State MediaCentre
News, video and images from the U.S. Department of State.
News, video and images from the U.S. Department of State.
Intel CES 2012 Microsite
Highlights from Intel's showcase @ the 2012 Consumer Electronics Show.
Highlights from Intel's showcase @ the 2012 Consumer Electronics Show.
PwC Global Press Room
Multimedia press room.
Multimedia press room.
Follow the Panda Express
FedEx Transfers Giant Pandas from China to Edinburgh Zoo.
FedEx Transfers Giant Pandas from China to Edinburgh Zoo.
NASCAR All Media Panel
Video content from Champions Week (password protected).
Video content from Champions Week (password protected).
Maersk Group Media Centre
Global press site for one of the world's largest shipping companies.
Global press site for one of the world's largest shipping companies.
Insurance Institute For Highway Safety Press Room
Multimedia content available for media download in all available formats.
Multimedia content available for media download in all available formats.
BIO International Convention
Marketing video for the 2012 BIO International Convention.
Marketing video for the 2012 BIO International Convention.
Volvo Ocean Race MediaCentre
Broadcast-quality video content from the world's longest sailing race.
Broadcast-quality video content from the world's longest sailing race.
Round the Clock from IAA
Behind the scenes footage from the 64th International Auto Show, Frankfurt.
Behind the scenes footage from the 64th International Auto Show, Frankfurt.
B-Roll From Above
Check out our aerial shoot (from a helicopter!) with Zurich Financial Services.
Check out our aerial shoot (from a helicopter!) with Zurich Financial Services.
Observance Through Good Deeds
Remembrance through charitable service on the 10th Anniversary of 9/11.
Remembrance through charitable service on the 10th Anniversary of 9/11.
Training Camps for Life
NFL & Verizon Foundation Launch Camp to Coach Teens About Healthy Relationships.
NFL & Verizon Foundation Launch Camp to Coach Teens About Healthy Relationships.
Goodbye 100W Lightbulb
Spreading the message across TV, web and radio.
Spreading the message across TV, web and radio.
Young Creative Chevrolet Awards
Go behind-the-scenes at a production job for the Chevy Design Night in London.
Go behind-the-scenes at a production job for the Chevy Design Night in London.
adidas MediaCentre
Fan-friendly, multi-brand MediaCentre.
Fan-friendly, multi-brand MediaCentre.
Maersk MediaCentre
Event-driven MediaCentre for environmentally-sound freight liners.
Event-driven MediaCentre for environmentally-sound freight liners.
Kia Motors MediaCentre
Driving traffic to the latest Kia Motors stories.
Driving traffic to the latest Kia Motors stories.
McLaren Automotive Flagship Store Launch
Providing an all-star production and distribution solution.
Providing an all-star production and distribution solution.
Nature Valley CODE
The Lost star appears in Earned, Owned and Paid media to save parks.
The Lost star appears in Earned, Owned and Paid media to save parks.
United Nations Environment Programme - Year of Forests
Using celebrity voices to spread the word in all official UN languages.
Using celebrity voices to spread the word in all official UN languages.
Arts Initiative Press Room
Celebrating Creative Collaboration Among Artists and their Protégés.
Celebrating Creative Collaboration Among Artists and their Protégés.
Allstate: America's Best Drivers Report Interactive News Release
Fort Collins, Colorado, wins top honor second year in a row.
Fort Collins, Colorado, wins top honor second year in a row.
Paula Deen Thanksgiving Satellite Media Tour
Paula talks about Smithfield Food’s holiday treats in this tasty SMT.
Paula talks about Smithfield Food’s holiday treats in this tasty SMT.
OnStar: Tsunami Relief
OnStar helps out with Crisis Assist services.
OnStar helps out with Crisis Assist services.
thenewsmarket.com - Reach Global Media and Influencers
Reach 30K+ media outlets who can browse and download your multimedia content.
Reach 30K+ media outlets who can browse and download your multimedia content.
Yoplait Extends SMT in Live Facebook Stream
The yogurt brand spreads its story where its customers are.
The yogurt brand spreads its story where its customers are.
Cotton Incorporated Facebook Page
Cotton employs AMPs on their Facebook pages to bring their stories to life.
Cotton employs AMPs on their Facebook pages to bring their stories to life.
The Body Shop's Fresh Look For Spring
See how The Body Shop can help you with your spring makeup look!
See how The Body Shop can help you with your spring makeup look!
Daryl Hannah on the Need for Natural Bottle Corks
Actress and activist campaigns for 100% corks in this SMT.
Actress and activist campaigns for 100% corks in this SMT.
MSN’s Simple Series Satellite Media Tour
Brighten Up Your Home: Designer Jonathan Adler provides tips.
Brighten Up Your Home: Designer Jonathan Adler provides tips.
Crisis Communication - Peanut Butter Recall
See how the FDA educated consumers about the Peanut Butter recall.
See how the FDA educated consumers about the Peanut Butter recall.
Abbott FDA Approval Interactive News Release
Abbott receives FDA Approval for molecular test for Hepatitis C drug.
Abbott receives FDA Approval for molecular test for Hepatitis C drug.
Stockholm International Water Institute / World Water Week
Creating a global media impact around World Water Week.
Creating a global media impact around World Water Week.
81st Geneva International Motor Show
22 auto brands; 20,000+ downloads by journalists and auto influencers.
22 auto brands; 20,000+ downloads by journalists and auto influencers.
LEGO® Master Builders Interactive News Release
LEGO® Master Builder Academy puts coveted secrets in hands of children.
LEGO® Master Builder Academy puts coveted secrets in hands of children.
General Motors Streams at SEMA
2 days worth of pre-packaged and live streaming video content.
2 days worth of pre-packaged and live streaming video content.
Multilingual Internal Communications
Weekly internal video series with closed-captioning in multiple languages.
Weekly internal video series with closed-captioning in multiple languages.
Louisiana Welcomes Tourists Back
A year after the oil spill, the Bayou state is open for business.
A year after the oil spill, the Bayou state is open for business.
Vestergaard Frandsen - Life-saving Products
Employing a Humanitarian Entrepreneurship model to save lives.
Employing a Humanitarian Entrepreneurship model to save lives.
Weird Al Snags 15 Top 50 Markets in 1.5 Hours
Despite only 4 days of media relations and breaking news.
Despite only 4 days of media relations and breaking news.
Roche MediaCentre
Gated newsroom for accredited media.
Gated newsroom for accredited media.
Ericsson Press Page
see how Ericsson powers its press page with an All Media Panel.
see how Ericsson powers its press page with an All Media Panel.
McDonald's® Fiesta Tour Interactive News Release (en Espanol)
McDonald’s® y PEEWEE Recompensan a Escuelas Secundarias Meritorias.
McDonald’s® y PEEWEE Recompensan a Escuelas Secundarias Meritorias.
Siemens Sustainable Community Award Interactive News Release
Competitiveness and jobs key opportunities in sustainability planning for 3 cities.
Competitiveness and jobs key opportunities in sustainability planning for 3 cities.
Rotary MediaCentre
Reaching a global member base in multiple languages.
Reaching a global member base in multiple languages.
General Motors / OnStar
GM drives awareness for new OnStar safety technology.
GM drives awareness for new OnStar safety technology.
