Satellite Media Tours

A co-op satellite media tour is an impactful and turn-key tactic which will deliver over 25 million impressions for the Best Brand Winners’ message! Synaptic Digital will partner you with other like-minded and complimentary Best Brand Winners and produce a shared TV/Radio/Web broadcast segment designed to deliver your brand’s messaging.

Our in-house media relations team will collaborate with you to craft the story, they will pitch and secure local and national TV, Radio and Online interviews (via satellite) in morning news, talk and entertainment programming. We will produce the co-op SMT with a Spokesperson/ Influencer from a full service video production studio and provide monitoring reports after the segments air.

Your brand’s story will heard through hundreds of local and national TV, Radio and Online outlets in just a matter of hours without ever having to leave the studio! Your brand’s story will heard through hundreds of local and national TV, Radio and Online outlets in just a matter of hours without ever having to leave the studio!

Narrative
Marketing

Pioneered by Synaptic Digital, our branded “In the Know” video segment combines expert storytelling skills with the predictability and precision of a guaranteed placement. Synaptic Digital will script and produce a :30 video featuring your brand’s PR/Marketing messaging. We can customize a Broadcast and/or Cable TV media buy within virtually any programming, in your key market and tailored to your target demo.

Content
Marketing

This tactic is designed to deliver viewers – who are interested in learning about your brand’s content – to your desired destinations (your website, social media channels, articles/press releases, strategic landing pages, etc.). Campaigns can be timed strategically. A non-branded image and an intriguing headline about your topic will appear within our strategic web placement network driving valuable traffic to your chosen destination by recommending your content on top websites such as Time, USA Today, Huffington Post and Weather.com Audience, cookie-based targeting means your brand’s content is promoted to those people already interested and engaged in your brand’s category/service.

Case Study 1:

Synaptic Digital has been working with a national restaurant chain to increase traffic to their main reservation page. In the first two months of activation, the chain saw a 33% increase in the number of reservations over the same period last year. To date the campaign has delivered 11,503,569 impressions.

Case Study 2:

In 2015, we managed a campaign to get increased views on a National Recreation and Park Association PSA. Our services resulted in 22,089,077 impressions and drove over 12,499 users to www.nrpa.org.