Touchdown! GMC and Synaptic Score Big on Super Bowl Boulevard

Synaptic Digital’s GM team hit Super Bowl Boulevard in Times Square on Wednesday Jan. 29 with the head of GM Consumer Affairs, James Bell, NFL Hall of Famer Marshall Faulk, NY Giants linebacker Mark Herzlich, ESPN’s Mike Tirico, and some little friends and fans. Synaptic Digital conducted a once-in-a-lifetime Satellite Media Tour from Times Square, interviews with NFL quarterback Drew Brees, created an Interactive News Release to announce the winner of the Super Service Challenge, and more…

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Super Bowl Boulevard in Times Square

GMC, the official vehicle of the NFL, provided concerts, football skills challenges and a display where fans could get their picture on the EA Sports Madden NFL 25 cover. Fans could even take a photo with the Super Bowl MVP trophy. GMC also displayed its entire vehicle lineup along Super Bowl Boulevard, including the all-new 2015 GMC Yukon and the 2014 Sierra Denali.

Additionally, fans could pay $5 to take a ride down Broadway on the Toboggan Run, engineered by GMC.

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NFL Hall of Famer Marshall Faulk, Giants Linebacker Mark Herzlich, ESPN’s Mike Tirico, and GM’s Head of Consumer Affairs James Bell Got in on the Super Bowl Action!

On January 30, NFL Hall of Fame running Back Marshall Faulk, ESPN Broadcaster Mike Tirico and GM’s Head of Consumer Affairs James Bell broadcast live from Times Square to give viewers a look at the event and talk about the buzz surrounding this year’s game. They also shared information about the NFL Characters Unite public service program and the Never Say Never Moments awards.

Characters Unite is an award-winning public service program created to address the social injustices and cultural divides still prevalent in our society. The ongoing campaign is dedicated to supporting activities and messaging that combat prejudice and intolerance while promoting understanding and acceptance — on-air, online, and in communities across the country.

The Never Say Never players are chosen by fans each week for the plays that best demonstrate perseverance and determination and the fan-elected Player of the Year will be announced at the NFL Honors on Saturday.

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Super Service Challenge

Synaptic Digital producer Matt West got a chance to interview New Orleans Saints quarterback Drew Brees during the fun project, the Super Bowl 2014 Super Service Challenge! The Super Service Challenge is a nationwide charitable effort started in 2011, which partners with Drew Brees’ Brees Dream Foundation to encourage companies and organizations to spread a heart of service and win money for deserving charities.

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