Synaptic Digital Takes On Detroit for the NAIAS

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With over 800,000 attendants, this year marked the highest attendance to the The North American International Auto Show in over a decade. For the 10th year in a row, Synaptic Digital’s dedicated team for General Motors was live at the event, shooting, editing, and feeding footage while on location. They produced a Satellite Media Tour featuring the winners of the Car and Truck of the Year Awards: Chevrolet’s Corvette Stingray and Chevrolet Silverado. Also featured was the newest truck in the GM lineup, the Chevrolet Colorado.

The highlight of the show for the GM Synaptic team was the debut of the recently revamped GM Media Centre. As a bonus for our good friends at GM, we cut this video for at the Detroit Auto Show:

GM’s CEO Mary Barra

The unveils were all very socially minded this year, with brands looking to maximize journalist chatter onsite to drive increased consumer interest as the vehicles head into production. Brands pulled out all the stops with their in booth displays leveraging video games, simulators, tablets, and 3D glasses.

The NAIAS is held annually in Detroit, Michigan, headquarters of the Big Three American automakers, Chrysler, Ford, and General Motors. Thirty-five brands from 16 automakers displayed more than 700 vehicles, including 50 debuts. Over 5,000 journalists attended from 60 countries and 30% of those journalists were international. The Chevrolet Corvette Stingray and Chevrolet Silverado were selected to receive the show’s North American Car and Truck of the Year awards.

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Synaptic Digital employees at the show

In fond memory of our friend and colleague at General Motors, Chris Neumann.