Synaptic Digital Breakfast Club: PR Strategies for External and Internal Communications


You are cordially invited to a special breakfast and a presentation from the Synaptic Digital Breakfast Club: PR Strategies for External and Internal Communications.  Featuring panelists from Siemens and General Motors.

Date: Thursday, August 8th, 2013
Time: 8:00 am – 9:45am
Location: Synaptic Digital, 708 Third Avenue (44th Street), 8th Floor, NYC


8:00 am – 8:45 am – Breakfast in the Synaptic Digital broadcast studio and green room
8:50 am – 9:00 am – Introduction of Panelists by Scott Michaeloff Senior VP Synaptic Digital
9:00 am – 9:15 am – Darren Sparks, Siemens, Director Strategic Marketing Alliances
9:15 am – 9:30 am – Christopher Neumann – Consumer Affairs Communications, General Motors
9:30 am – 9:50 am – Q&A

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Featured panelists from Siemens and General Motors:

Image 17Darren Sparks
Director Strategic Marketing Alliances, Siemens

Darren Sparks heads strategic marketing alliances for Siemens including their signature U.S. marketing and technology alliance with The Walt Disney Company.  Darren will demonstrate and explain how one of the premier B to B Brands in the world Siemens, found value in partnering with one of the most recognizable B to C Brands in the world, Disney. Darren will also demonstrate how he is delivering the benefits message to employees, partners and customers, as well as  generating revenue from the alliance for Siemens.

As part of this discussion, Darren will show and tell how this partnership has not only raised revenue for the various divisions of Siemens, but also how he is able to leverage the value of the sponsorship for Siemens Customers and Employees.  One of the critical tools used to showcase the various sponsorships- as well as to tell the Siemens story, is the use of video. The video platform allows Darren to visually tell a complex story to employees around the world and demonstrate the value of the sponsorship, and garners news coverage and earned media PR impressions by leveraging different aspects of these strategic alliances.

Leads Siemens U.S. strategic partnership portfolio including, The Walt Disney Company strategic business alliance. The primary functions of Darren’s position are to design, develop, and deploy strategic integrated marketing campaigns that leverage relationships and Siemens partnerships across multiple business units and sectors in the areas of Entertainment, Technology, Healthcare, Industry, Infrastructure, Energy and R&D.


NeumannChristopher Neumann
Consumer Affairs Communications, General Motors

Christopher Neumann is a Vice President at Weber Shandwick assigned to the Consumer Affairs reporter for General Motors. In this role, he is responsible for the communications efforts that support the Head of Consumer Affairs, and outreach initiatives externally and internally.  Additionally Chris handles the  messaging for Consumer Affairs to the media and consumers.  Chris will demonstrate how GM is building the position and brand of the GM Consumer Affairs division, and how it benefits consumers, media, and GM.

Christopher Neumann was named a Vice President at Weber Shandwick in Birmingham, MI in September of 2011.  In this role, he is responsible for the communications efforts and support of the Head of Consumer Affairs at General Motors and the strategy of the nationwide outreach to media and consumers.

At twenty years old, he established what would become a long-standing partnership with General Motors through a college internship program with one of GM’s premiere broadcast and video production suppliers based in Detroit.  He spent the first two years of his career there serving the communication needs of their GM clients in the role of Associate Producer.  He has worked with numerous GM leaders and every GM CEO since then while providing communications support for organizations globally.  In 2009, Chris played a key role in the crisis communication period of GM’s bankruptcy and soon after, the high profile launch of its IPO.  He has served in a variety of capacities within in the communications industry including  Executive Producer, Live Broadcast and Events Producer, Video Strategist and Creative Consultant to name a few.

In 1999, he produced the opening ceremony for the North American International Auto Show at the time, the largest single evening fund-raising event in the world.  He produced the event until 2003, when it raised over six million dollars for Detroit-based children’s charities.

Born in Detroit, Chris obtained a B.A. in both Communications and Public Relations from the University of Michigan, and soon after a Masters of Arts in Organizational Management from the University of Phoenix. During his time at the University of Michigan, he spearheaded the creation and implementation of their campus-wide video network.  This milestone allowed students enrolled in the U of M’s communication program to begin receiving valuable broadcast experience and the opportunity to showcase videos they produced.