During the press days of the NY International Auto Show, our crew was on-site with a robust video production crew to conduct back to back media tours for General Motors while also covering GM’s press reveal to a bevy of journalists.
Synaptic Digital provided a series of live, digital, and taped feeds for journalists around the world. The coverage was outstanding. From the number one morning news outlet in the USA, to prime time outlets on TV, Radio, and the Web, GM’s coverage and reveals of the new Buick, Cadillac, GMC and Chevrolet offerings for 2013 and beyond, received the most media attention with millions of impressions from all media outlets.
Below is a clip of the coverage that WABC-NY ran on-air and online.
Downloads of the stories on TheNewsMarket.com included news outlets like CNBC, Bloomberg, The New York Times, MSN, CCTV (China) and Automotive News .