Behind the Scenes Look at Video Production during the NY Auto Show


Have you ever wondered what it was like to go behind the scenes during a satellite media tour?  Well, here’s your chance!  Our team conducted two SMTs during the press days at the NY International Auto Show last week and we were there to capture it all!

Leading up to the event, our media relations team worked with our client, General Motors, to come up with a newsworthy pitch to secure a great lineup of media interviews for TV, radio, and online news organizations.  Our production crew then hopped into motion securing a robust camera crew, SAT truck, and other technical equipment to conduct these two tours.

These photos show the spokespeople while they are on air, as well as the footage as seen from inside the SAT truck.

James Bell of GM being interviewedview from SAT truck

The second media tour on the second press day highlighted traveling with pets.


With our live events production crew leading the charge, we were able to capture sound bites and b-roll for both of these tours, as well as footage from the GM press launch where the Camaro Z/28 rolled out on stage to a roar of cheers and applause.   This content was then edited by our team and published to both the Media Center for GM and the media distribution portal,, where journalists were able to download the footage in any format desirable for their publication or website.


Check out the stories on by clicking on this link.  You can also see more of the photos from the show in this slideshow below.