Behind the Scenes, Especially Escada Delicate Notes Press Launch

Escada selected Synaptic Digital to film the launch of their ‘Delicate Notes’ fragrance. A perfume exuding delicacy, glamour, luxury and elegance we worked closely with the Escada team to capture the very essence of the fragrance.

Launched during Berlin Fashion Week amongst an intimate group of fashion designers and media, and with their brand ambassador, Bar Refaeli, we were asked to capture the press conference and launch. Using our creative production experience and our ability to maximise time, resource and budgets, we went above and beyond the original brief, producing a series of narratives around the press conference, launch, Life of a Top Model and Matching Style with Perfume. Along with the supporting bites and b-roll we were able to provide Escada with a variety of content for their ongoing press and marketing communication requirements.

Check out the result…