Raising the Bar: The Future of Content Marketing

On the heels of our recent acquisition news, we’re glad to have Mark Ragan as our guest speaker to interview Michael Kogon, CEO of Definition 6 and Synaptic Digital, a Definition 6 company, on the future of content marketing, and why the recent acquisition is so unique in the marketplace today.

We’ll be discussing how breaking news and social media impacts your clients’ news, how mobile marketing is changing the media conversation and how to socially enable video content through multiple channels.


Mark Ragan is the CEO of Ragan Communications in Chicago. He arrived at Ragan after working for 15 years as an award-winning political and investigative reporter for newspapers throughout the United States. He ended his career as a journalist in 1992 after covering three presidential elections, including Ronald Reagan’s landslide victory over Jimmy Carter in 1980. Today, Mark is back into the journalistic swing of things at the company his father founded in 1968. In addition to overseeing new product development and the day-to-day operations of the company, Mark acts as editor in chief for the daily Ragan.com news site, the MyRaganTV video platform and the MyRagan social network.

 

Michael Kogon is the CEO of Definition 6, the unified marketing agency he founded in 1997. Kogon has consistently refined the agency’s focus over the years, helping it evolve from the largest independent digital agency in the Southeast to one of the fastest-growing unified marketing agencies in the country.

Kogon is credited with developing the agency’s Unified Marketing Strategy model, which helps clients adapt to the reality of marketing in an always-on world, uniting brands and people in motion.  Kogon and Definition 6 have helped generate over $15 Billion in revenue for clients since founding the firm.

As this is an invite-only event, if you are interested in attending, please email events@synapticdigital.com with your name, company and title, and we’ll make sure to get back to you as soon as we can to confirm if there is space available.