With over 100 world premieres debuts and over 1.2 million visitors, The Paris Motor Show continued to showcase and support the major developments of the automobile industry. This year’s show, running under a theme of “The Future Is Now”, covered a huge floor area of 160,000 square meters, which made it to one of the biggest shows in the automotive calendar.
Here are some HIGHLIGHTS from the show:
>> 10 brands relied on www.thenewsmarket.com and their online Media Centres to promote 40 stories and 445 video asset to a global network of journalists resulting in thousands of downloads by hundreds of media outlets around the world.
>> Our production crew was on hand to produce live interviews, press conference coverage, edited packages showcasing the unveiling of our client’s new cars
- Bentley http://bit.ly/VqHUX9 – The New Continental GT3 Concept Racer
- Lamborghini http://bit.ly/OagkKQ – The New Lamborghini Gallardo
- Chevrolet http://bit.ly/R8aiHI – The New Chevrolet Trax
>> We produced 18 Satellite Media interviews with senior automotive executives including with CNBC, Bloomberg and CNN.
CNBC – Bentley: CEO Wolfgang Schreiber
CNN – Lamborghini: CEO Stephan Winklemann
>> A new concept also on offer was a live camera position from one of our client’s stands which was free for the use of TV and Online Media. This enabled various outlets to cover the Show live, whilst providing some visual branding for our client.