This summer, Synaptic Digital team flew to Stockholm for the 2012 World Water Week.
The World Water Week, organised by the Stockholm International Water Institute (SIWI) gathers every year leaders from politics, science, business and organisations from all over the world to discuss the globe’s water issue, since 1991.
The Synaptic Digital team worked with SIWI to define an effective video communication strategy and generate coverage in top international media. Our creative team produced narrative packages to help SIWI reach their audiences and raise awareness around issues of water scarcity and food security, which affect everyone in the world. The videos were requested by major international media and news agencies like Sky Italia, CNBC India, ANP, New York Times, adnkronos, The Times of India, the Washington Post, Nouvel Observateur and many more.
On top of this, Synaptic Digital also secured and delivered 16 live satellite interviews with SIWI experts with top international media, like CNBC Europe and US, Bloomberg, Reuters, Al Jazeera, Sky News, CNN Chile, Kanal Z, Deutsche Welle. Take a look at some examples of the TV coverage SIWI achieved below: