NEW YORK – June 4, 2012 – Synaptic Digital, the world’s premier multichannel video creation and distribution company, today named Laura Pair to the position of Vice President of Media Relations, effective immediately. The hire of Pair, a producer and media relations expert with twenty years’ experience in the broadcast services field, underscores the company’s commitment to serving the public relations community.
Synaptic Digital helps clients tell their story by blending the best of journalism, corporate communications, marketing, and multiplatform technology to connect with audiences across television, online, radio, and social channels.
“Synaptic Digital is at the forefront of a new era in communications,” said Pair. “They are leading, not only with technology and tactics, but with strategy, smarts and real sense of excitement about what’s possible.”
Pair believes Synaptic Digital’s global video distribution platform, thenewsmarket.com, is one of the most game-changing media developments of the past decade. According to Pair, content is in high demand, and the ability to provide materials quickly and easily to everyone from broadcasters to bloggers is key. She added, “I’m thrilled to be a part of a team that’s shaping the future of how brands, corporations, non-profits and government agencies interact with the media and the public.”
Pair has a background in broadcast television production, public relations, copywriting, advertising and marketing. She is the former owner of OnCue Productions, where she produced a television ad campaign with tennis star John McEnroe for the New York Health & Racquet Club, and won several awards, including the New York Television and Film Festival’s Gold World Medal, for her work with TAG Heuer Watches. Immediately prior to joining Synaptic Digital, Pair headed the media relations and production departments at News Broadcast Network (NBN), and was responsible for overseeing satellite media tours, radio media tours, radio news releases, b-roll production, distribution, pitching and social media outreach. While at NBN, Pair managed the broadcast media response for numerous high-profile media events, including crisis communications for Taco Bell and Firestone, among others.
“Laura Pair is joining us to insure that our clients’ messages not only reach the media, but are embraced by the media and the public,” said Synaptic Digital CEO and President Nick Abramovich. “She brings the instincts, media savvy, contacts, writing and producing abilities that only a veteran of this industry can offer. We intend to make full use of her skills as we evolve and expand our company.”
About Synaptic Digital: Synaptic Digital (www.synapticdigital.com) helps brands tell their stories across earned, owned and paid media through newsworthy, informative video. General Motors, Honda, Procter & Gamble, American Express, GlaxoSmithKline, Google, Intel, NATO, Ericsson and others rely on our expert video services, targeted multimedia news releases, narrative marketing, digital media centers, and thenewsmarket.com, the world’s largest content exchange for journalists and influencers, to connect with their audiences in measurable ways. We are privately held and headquartered in New York, with offices in London, Ahmedabad, Beijing, Chicago, Denver, Los Angeles, Mumbai, Munich, San Francisco and Washington, DC.