LEGO Group 2011 Annual Result

Synaptic Digital helped LEGO spread its Success Story of 17% growth in spite of the European crisis across the globe.  Our team produced a series of packages including interviews with the CEO and Senior Vice president of LEGO Asia for distribution through, and scheduled interviews with key media.


  • Media downloads in 17 countries resulting in coverage on likes of Thomson Reuters, Yahoo Finance, Daily Mail, Dow Jones,India Times, New York financial Press
  • Interviews including BBC, Bloomberg, Al Jazeera and CNN
  • Stories were published in daily newspapers and magazines
  • Danish business outlet Borsen reported the news with focus on the CEO as ‘Winner of the Week’ in their editorial piece

Watch a selection of the coverage here: