Synaptic Digital Taps Kevin McCarthy to Head Washington DC Office

NEW YORK – March 1, 2012 – Synaptic Digital, the world’s premier multichannel video creation and distribution company, today named Kevin McCarthy to the position of Director, Client Solutions, effective immediately. Mr. McCarthy, an international news and video production expert, will be responsible for growing the business in the Washington D.C. area and will be based out of Synaptic Digital’s office at the National Press Club.

Over the past decade, Mr. McCarthy has been the owner of McCarthy Production Group, which provides broadcast television production consulting to a wide range of clients including news outlets, corporations, and government agencies. Projects include live production management for the Department of Homeland Security (DHS) and the Federal Emergency Management Agency (FEMA), as well as consulting on the expansion of a television facility in Kabul, Afghanistan for the United States Agency for International Development (USAID).

“Kevin has nearly 20 years of experience in television production including 15 years in the PR services space. He understands the needs of journalists, newsroom producers, and international productions,” said Scott Michaeloff, Senior Vice President, Executive Producer, Synaptic Digital. “I believe our client base in Washington D.C. will benefit greatly from Kevin’s counsel, perspective, and innovative production techniques.”

Previously, Kevin worked for Synaptic Digital’s predecessor, Medialink, where he was a Senior Producer in the Live Events department providing production planning and on-site management for all aspects of live television production. Before joining Medialink, Kevin was at ABC’s News Agency WTN (now part of APTN) where as a Project Manager he was responsible for overseeing large-scale remote productions for numerous international and domestic news broadcasters. Kevin began his career working for NewSport, the first ever 24/7 sports news network created by Cablevision, where he managed the satellite coordination department.

He says, “I’ve spent the last decade working in the DC area for a wide range of Government, commercial and broadcast clients across the PR services arena. I look forward to harnessing the many resources Synaptic Digital has to offer to best serve the Washington D.C. communications community.”

About Synaptic Digital:

Synaptic Digital (www.synapticdigital.com) helps brands tell their stories across earned, owned and paid media through newsworthy, informative video. General Motors, Siemens Honda, Procter & Gamble, American Express, GlaxoSmithKline, Google, Intel, NATO, Ericsson and others rely on our expert video services, targeted multimedia news releases, narrative marketing, digital media centers, and thenewsmarket.com, the world’s largest content exchange for journalists and influencers, to connect with their audiences in measurable ways. We are privately held and headquartered in New York, with offices in London, Ahmedabad, Atlanta, Beijing, Chicago, Denver, Los Angeles, Mumbai, Munich, San Francisco and Washington, DC.

CONTACT: Diana Jaffe
Director, Global Marketing
Synaptic Digital
+1 212-414-5661
diana.jaffe@synapticdigital.com