Maersk appointed Synaptic Digital’s media team to invite journalists from Trade and Business media outlets to attend the world premiere in London of Maersk’s new corporate movie “We are Maersk,” which was directed by Christoffer Boe, the winner of the Golden Camera award at the Cannes Film Festival in 2003.
The event took place in London on the 8th of February and 16 journalists whom the media relations team invited attended the event. During the evening, Synaptic Digital’s team arranged interviews for key spokespeople from Maersk with media outlets such as Reuters, Fairplay, Food and Beverage, Ultimamedia and Shipping Guide.
The event was a great success and even the day after the movie premiere the media relations team received request from outlets such as Bloomberg who wanted to receive the movie material, press release etc.
A corporate movie world premiere just the way it should be!
Watch the movie here: