Video to Reach Journalists in over 800 Newsrooms Globally
NEW YORK – December 15, 2011 – Synaptic Digital, a premier multichannel digital media creation and distribution platform, and ENPS, a division of The Associated Press, today announced that video content from Synaptic Digital’s global distribution portal, thenewsmarket.com, can now be sent directly to ENPS customers for use in highly integrated MOS-based production workflows and eco-systems. As the world’s most popular broadcast news production system with a user base of over 60,000 media professionals in 800 newsrooms worldwide, ENPS is the recognized leader in powering newsrooms with the necessary content production and workflow management tools required to meet the evolving multi-channel needs of today’s media.
By providing the ability to distribute content through the Internet directly to ENPS sites around the globe, thenewsmarket.com continues to broaden its reach as the content distribution portal of choice for brands looking to directly reach broadcasters and online outlets through multimedia. Since thenewsmarket.com launched in 2003, the site has grown into the go-to destination for press looking to leverage multimedia with over 30,000 media outlets registered in 190 countries. By feeding content directly into ENPS-enabled newsrooms, content providers using thenewsmarket.com are now able to make their content directly accessible on the ENPS desktops used by journalists and editors in subscribing newsrooms. Integration with ENPS places thenewsmarket.com content directly into the mainstream editorial workflow used by tens of thousands of journalists, making it more discoverable and optimizing relevance. This is seen as a major advantage.
Mike Palmer, ENPS Director of Design & Integration Strategy said, “thenewsmarket.com is an industry leader, embracing the highly integrated ENPS media workflow that allows users to skip numerous cumbersome steps normally required to discover, download and transcode online media. Journalists will appreciate the much-simplified drag and drop process that makes it easier for them to find thenewsmarket.com content and optimize its use.”
“Our original mission with thenewsmarket.com was to make multimedia content available to the global media to view and download on demand,” said Nick Abramovich, CEO and President, Synaptic Digital. “As we continue to grow our userbase, we constantly look for ways to better serve our media members by making thenewsmarket.com the go-to source for brand created news video content. Now, by partnering with AP ENPS, we are combining our active journalist database with the most-installed and universally recognized multimedia news production system. For our content providers looking to best tell their story visually to the global media and to ENPS’ client base looking to more actively use video in their broadcasts, we believe this is a win-win.”
The seamless ENPS workflow links story planning, collaboration and composition with story production and distribution, and delivers newsroom content on-air, on-line and on mobile devices. ENPS allows users to share information and media within the newsroom or across the corporate enterprise. It provides unsurpassed scalability, an unquestionably dependable architecture and proven integration with more third party products and services than any other system.
About Synaptic Digital:
Synaptic Digital (www.synapticdigital.com) helps brands tell their stories across earned, owned and paid media through newsworthy, informative video. General Motors, Honda, Procter & Gamble, American Express, GlaxoSmithKline, Google, Intel, NATO, Ericsson and others rely on our expert video services, targeted multimedia news releases, narrative marketing, digital media centers, and thenewsmarket.com, the world’s largest content distribution portal for journalists and influencers, to connect with their audiences in measurable ways. We are privately held and headquartered in New York, with offices in London, Ahmedabad, Atlanta, Beijing, Chicago, Denver, Los Angeles, Mumbai, Munich, San Francisco and Washington, DC.
ENPS is the world’s most advanced, reliable and widely-used news production system, with leading market share and used by more than 60,000 reporters, writers, editors and producers in 800 newsrooms in 60 countries.
Press Release Tweet: Attention journalists! thenewsmarket.com to distribute video content directly to newsrooms via @AP_ENPS. @TNMalerts