As part of our work for Groupon, the organization leveraged www.thenewsmarket.com to distribute news this morning regarding their IPO. As this is one of the biggest IPO’s in recent memory, we’re very excited about the small part that we’ve played in it.
We’ve done our fair share of these over the years for organizations like National CineMedia and Alibaba, since companies in this situation need to get their news (and multimedia content) disseminated to the widest possible audience. Because the IPO is such a global story, using thenewsmarket.com is a perfect fit, as our media database is global and accustomed to using video in their news-gathering / storytelling. You can see the full story on www.thenewsmarket.com/grouponipo >>>