Folio: Kantar Media SRDS To Offer Video Media Kits

Publishers, get ready for your close-up.

Kantar Media SRDS and Synaptic Digital have teamed up to offer The SRDS Video Media Kit, which introduces media planners to a publisher’s portfolio via video.

The video kits can be created using “sizzle reels” from existing videos such as event footage with subscribers and magazine staff or Synaptic Digital will help publishers create original video. The kits are then delivered via SRDS in a standardized template.

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