Media Relations Specialist: New York

The Media Relations Specialist will be involved in the daily pitching of various news stories to targeted local and national media in TV, Radio, blogs and relevant websites with the goal to secure exceptional coverage for our clients. The position requires helping to brainstorm and develop pitches to match client’s stories with the best media coverage. An additional focus on expanding and growing relationships with webmasters and bloggers is critical to the position.

Duties will include:

  • Working with media outlets – TV, Radio, Online – to secure earned media placements
  • Writing News Releases in a creative manner
  • Research on industry related topics to enhance pitch
  • Expanding the Synaptic Digital broadcast and online / social media network
  • Updating and growing our database of contacts


  • Must have a passion for the media industry with strong integrity and ethics
  • Strong verbal and written communication skills
  • Ability to work independently under tight deadlines with a customer focus
  • Highly organized, with ability to prioritize and ability to manage multiple projects
  • Knowledge of Word, Excel, PowerPoint and online equivalents
  • Creativity and innovation with a global perspective
  • Ideal candidate will have prior Public Relations experience
  • Previous work at TV or Radio station experience a plus
  • Online social media experience is highly valued
  • Bachelors degree
  • 1 to 2 years relevant work experience

To apply, send your resume and cover letter to, attention Jeffrey Chang.

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