Synaptic Digital Veteran Abramovich Takes Over Day-to-Day Leadership; Lonergan advances to Chairman of the Board

NEW YORK – September 12, 2011 – Synaptic Digital, the world’s premier multichannel digital media creation and distribution platform, today announced Jim Lonergan is stepping up to Chairman of the Board while current Chief Operating Officer, Nick Abramovich, assumes the Chief Executive Officer position for the company.

“Coming from TheStreet.com, I was able to leverage my experience with public companies to help acquire Medialink Worldwide and build Synaptic Digital,” said Lonergan. “As Chairman I can concentrate on a more strategic level, including growing our global footprint across the US, Europe and China.”

As Lonergan shifts his attention to an advisory level, Abramovich, a six year company veteran, expands his day-to-day responsibilities.

“By integrating Medialink and The NewsMarket we have successfully positioned Synaptic Digital to take advantage of the increased importance of multichannel video,” said Abramovich. “As CEO I will continue to focus on the details of helping our global customers’ tell their stories across earned, owned and paid media channels.”

Synaptic Digital provides a full spectrum of video solutions, from video production services and satellite media tours to multimedia players, digital news sites and thenewsmarket.com global content exchange. Since introducing its flagship technology, Synaptic Digital has launched nearly 100 MediaCentre deployments for the likes of Google, adidas, Kia Motors, Rotary International, Maersk Line, and a yet to be announced content site to promote the city of London ahead of the 2012 summer Olympics.

About Synaptic Digital:

Synaptic Digital helps brands tell their stories across earned, owned and paid media through newsworthy, informative video. General Motors, Honda, Procter & Gamble, American Express, GlaxoSmithKline, Google, Intel, NATO, Ericsson and others rely on our expert video services, targeted multimedia news releases, narrative marketing, digital media centers, and thenewsmarket.com, the world’s largest content exchange for journalists and influencers, to connect with their audiences in measurable ways. We are privately held and headquartered in New York, with offices in London, Ahmedabad, Atlanta, Beijing, Chicago, Denver, Los Angeles, Mumbai, Munich, San Francisco and Washington, DC.