Having worked in broadcast PR since the days that I still had a full head of hair, I thought I’d seen it all. When the request came through from the Stockholm International Water Institute (SIWI) asking us to get a major international broadcaster interested in sending a news anchor to moderate one of their events in Stockholm in front of an audience of 2,000 people, filming it and then broadcasting in their channel it seemed like a unique challenge and something we had never attempted to do before. After the initial shock, it was all hands on deck and some careful planning with the client ensued. This was followed with a lengthy round of calls to the media and both CNN and Euronews ended up competing for the story and chasing us for a decision – which made for a rather refreshing change! After some last minute negotiations between the client and the broadcasters we went for Euronews and achieved some amazing coverage for our client including an edited report broadcasted in 10 European languages throughout the Euronews network.
You can watch the video here: http://www.euronews.net/2011/08/24/global-challenges-water-in-an-urbanising-world/
- Jose Bonito