BBVA joins Synaptic Digital Client Roster

Spanish Bank to provide news video content on Liga BBVA –Spanish First Division- to media via thenewsmarket.com

- HD video content on Liga BBVA available for the global media in English, Spanish and Chinese at thenewsmarket.com/LigaBBVA

(LONDON) 6 September, 2011 – Synaptic Digital today announced that global banking group BBVA has signed on to Synaptic Digital’s global content exchange, thenewsmarket.com, to distribute video content about Liga BBVA, the top professional football division of the Spanish football league system, to the global broadcast and online media during the 2011-2012 League tournament and beyond.

Since its launch in 2003, www.thenewsmarket.com has become the media’s leading source for online video content, serving the likes of Reuters, CNN, The New York Times, EuroSport, Agencia EFE, Univision Online, CNTV, TV3, The Sun, Spiegel, ESPN Latin America, France 24 and Sky Italia.

“Thenewsmarket.com enables us to instantly tell the story of Liga BBVA, the main football League in the world, to key markets from Spain and Mexico/South America to Turkey and China. Our goal is to provide free, high-quality daily content to global broadcast and online media in the United States, Asia and especially Latin America, where Liga BBVA is the most watched foreign tournament of any sport,” said Goyo Panadero, BBVA Brand & Communications Global Director.

Now, journalists and football enthusiasts can browse and download rights-free Liga BBVA content on www.thenewsmarket.com/LigaBBVA, and register for email or Twitter alerts and RSS feeds of relevant stories. Video, audio and photo files are available in streaming and broadcast-quality formats, including PAL, NTSC, and HD and can be downloaded utilizing the industry’s fastest download technology.

Available video includes:
• Interviews with players and coaches
• Press conference coverage
• Fan videos
• Charitable initiatives
• Feature stories and edited packages
• And much more

“The 2011-2012 Liga BBVA tournament will capture the attention of the world,” said Matt Thomson, Managing Director, Europe, Synaptic Digital. “We’re delighted to be working with BBVA to host and distribute their video content to all of their audiences around this historic competition.

Tweet: Journalists – looking for the latest video content from @LigaBBVA? Check out bit.ly/ligaBBVA for match highlights, interviews and more.

About Synaptic Digital:
Synaptic Digital (www.synapticdigital.com) is expert at helping brands tell their stories across earned, owned and paid media by uncovering inherent newsworthiness and leveraging the power of multiuse video. General Motors, Honda, American Express, GlaxoSmithKline, Google, Intel, NATO, Ericsson and others rely on our expert video services, targeted multimedia news releases, narrative marketing, digital media centers, and thenewsmarket.com, the world’s largest content exchange for journalists and influencers, to connect with their audiences in measurable ways. We are privately held and headquartered in New York, with offices in London, Ahmedabad, Atlanta, Beijing, Chicago, Denver, Los Angeles, Mumbai, Munich, San Francisco and Washington, DC.

About BBVA
BBVA is a global group that offers individual and corporate customers the most complete range of financial and non-financial products and services. It enjoys a solid leadership position in the Spanish market, where it first began its activities over 150 years ago. It also has a leading franchise in South America; it is the largest financial institution in Mexico; one of the 15th largest U.S. commercial banks and one of the few large international groups operating in China and Turkey. BBVA employs 104,000 people in over 30 countries around the world, has more than 47 million customers and 900,000 shareholders. Since 2008, BBVA is naming sponsor of Spanish Football First Division (Liga BBVA) and Second Division (Liga Adelante).

Contact:
Diana Jaffe
Director, Global Marketing
Synaptic Digital
+1 212-414-5661
diana.jaffe@synapticdigital.com

In Spain:
Alberto Goytre
+34 662 36 14 12
alberto.goytre@synapticdigital.com