Louisiana Tourism used the year anniversary of the largest oil spill in American history to inform the world that the Bayou State is open for business. Their agency, Deveney Communications, teamed with Synaptic Digital for 2 satellite media tours (SMTs) to address lingering misconceptions about the spill’s effects.
Jay Dardenne, Lt. Governor, Louisiana, took to the airwaves to say the “coast is clear,” seafood caught in the area was safe to eat, and to build buzz around upcoming events like the International Jazz Fest and Baton Rouge Blues Fest. Synaptic Digital media relations experts secured 25 interviews in top 40 markets which generated broadcast impressions in the millions. Additional reach came from a radio media tour, content downloads from thenewsmarket.com, and Synaptic Digital’s video syndication.
The All Media Panel above features an aircheck from the SMT, a syndicated video segment, a syndicated radio segment, clips of the Lt. Governor, and additional B-Roll that was featured on thenewsmarket.com.