Justin Timberlake Preps for the 2011 ESPY Awards


Take a look inside our world and see what we’ve been up to lately. Recently, pop icon, Justin Timberlake, presented the inaugural Capital One Cup at the 2011 ESPY Awards. In order to prepare for the big day, Justin wanted to do his homework and try his hand at several collegiate sports in a hilarious viral video. The results were pretty funny, but the bottom line is Justin needs to do more homework…

We were responsible for placing this hysterical video on popular sports, entertainment and music sites. The video also appeared on YouTube.

Despite receiving late approval and only having a few days to pitch, the entire team from top to bottom really worked together every step of the way to ensure a successful campaign. We were able to place the video on sites like PopCultureShock, BuzzMedia and JustinTimberlake.us, among others. To add, the YouTube link has already received almost 800,000 views.

If you want a good laugh, take a look at the interactive news release.

http://inr.synapticdigital.com/capitalone/cup/

Stay tuned for some more fun tidbits! Who knows what Justin will be up to next! Perhaps, he’ll be doing another History of Rap performance with Jimmy Fallon.