Kia Motors Launches Innovative Online Media Center

Provides journalists and customers access to relevant news and multimedia content

(SEOUL) July 21, 2011 — Kia Motors Corporation, a maker of quality vehicles for the young-at-heart, and Synaptic Digital, the world’s premier multichannel digital media creation and distribution platform, today announced the launch of Kia’s online Media Center (http://kia.synapticdigital.com), the centralized multimedia destination for journalists, bloggers and Kia fans to access the latest content from the automaker.
The site centers on a simple, open and intuitive layout to give all Kia Motors’ audiences the unparalleled ability to tell stories about the brand. Unlike traditional press sites that may sequester multimedia content to a separate section of the website, the Kia Media Center liberates relevant and dynamic video, audio, stills, and social media as well as drawing content from other Kia Motors sites across the Web including Kia Buzz (Kia’s official corporate blog), YouTube, Twitter and Facebook.

“Our Media Center is an invaluable tool to manage multimedia content from across the organization and make it readily available in a timely manner to everyone from professional journalists and prominent bloggers, to brand fans posting videos on their Facebook pages,” said Scott Woo, General Manager of Overseas Communication, Kia Motors Corporation.

At the heart of the experience is an innovative media player that handles video, audio and images from a single intuitive interface and acts as a press kit in a box for media outlets. It also features a live commentary about Kia via Twitter; contacts to Kia’s international PR team, and the ability to keep track of the latest stories in RSS readers.

Journalist, bloggers and fans are empowered to share and publish content by embedding video onto their sites or social networks. Video, audio and photo files are available in streaming and broadcast-quality formats, including PAL, NTSC, and HD and can be downloaded utilizing the industry’s fastest download technology.

“When it comes to telling their story in video, Kia is on the cutting-edge,” said Camilla Unger, Regional Vice President, APAC, Synaptic Digital. “We’re thrilled to provide the technology and expertise to allow such an exciting brand to spread its messages to all of its key audiences.”

About Synaptic Digital:
Synaptic Digital (www.synapticdigital.com) is expert at helping brands tell their stories across earned, owned and paid media by uncovering inherent newsworthiness and leveraging the power of multiuse video. General Motors, Honda, American Express, GlaxoSmithKline, Google, Intel, NATO, Ericsson and others rely on our expert video services, targeted multimedia news releases, narrative marketing, digital media centers, and thenewsmarket.com, the world’s largest content exchange for journalists and influencers, to connect with their audiences in measurable ways. We are privately held and headquartered in New York, with offices in London, Ahmedabad, Atlanta, Beijing, Chicago, Denver, Los Angeles, Mumbai, Munich, San Francisco and Washington, DC.

Synaptic Digital Media Contact:
Diana Jaffe
Synaptic Digital
+1 212-414-5661
diana.jaffe@synapticdigital.com

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Kia Motors Corporation (www.kia.com) — a maker of quality vehicles for the young-at-heart — was founded in 1944 and is Korea’s oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world’s premier automotive brands. Over 2.1 million vehicles a year are produced in 13 manufacturing and assembly operations in eight countries which are then sold and serviced through a network of distributors and dealers covering 172 countries. Kia today has over 44,000 employees worldwide and annual revenues of over US$20 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA — the governing body of the FIFA World Cup™. Kia Motors Corporation’s brand slogan — “The Power to Surprise” — represents the company’s global commitment to surpassing customer expectations through continuous automotive innovation.