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Helping Brands Tell Their Story in Video
Want to take a look inside our windows? Well, here is a look at what we’ve been up to! Last week, we booked and produced a media tour on behalf of Jive Records for “Weird Al” Yankovic’s highly anticipated 13th studio album, “Alpolcalypse.” It debuted at No. 9 on the U.S. album charts, marking the highest-charting album of his storied career.
The 3-time Grammy Award-winner’s first album in nearly 5 years, it features the much-talked-about Lady Gaga parody “Perform This Way” as well as parodies of hits by Taylor Swift, Miley Cyrus, T.I. and B.o.B. featuring Bruno Mars. In the wildly popular music video, Yankovic, sporting the body of a Gaga-like female dancer (thanks to CGI magic), cycles through a couple dozen bizarre and extravagant wardrobe options and battles a Madonna doppelganger. It has been viewed over six million times on the web since it premiered.
Stations loved talking to the pop satirist and we packed his morning with back to back interviews, including FOX News Channel, Associated Press Television Network, WGN (CW) Chicago, WFXT (FOX) Boston and WTTG (FOX) Washington D.C. He also talked to national and local radio stations across the country, such as, USA Radio Network and KHTS Radio FM San Diego. Everyone received a copy of his CD. Despite having only two days to fill the hour and a half timeslot we were given (it normally takes an average of four to six weeks to pull this feat off) we went in with a strong schedule and barely had any breaks. Our clients were thrilled with what we were able to accomplish. It was also the same morning, Casey Anthony was being sentenced, and our producer had to reschedule stations on the fly due to breaking news coverage. But all went well, and “Weird Al” answered everything from what his inspiration for his this single was, his new children’s book “When I Grow Up” (also a New York Times Bestseller) and his current tour across America! Lana Jung is a Senior Media Manager and has been with Synaptic Digital since 2006. When she’s not stalking producers/content creators, she’s out traveling and trying new restaurants.
