Mediapost Research Brief: More is Better for Some

Having discussed empowered women in a previous Research Brief earlier in the week, here’s some gender comparisons in the decision making process.

According to a recent study by Kantar Video and Synaptic Digital, men and women respond differently to types of information needed to help form purchase decisions. When buying a car, the study finds, men want their information from an independent third party, while women want both paid and earned media to help form a decision.

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