Electric, Fuel Cells Top Automotive Trends in 2011

Synaptic Digital polled registered journalists on thenewsmarket.com who cover the Automotive beat. The results provide interesting insights for 2011 auto coverage across broadcast and digital properties. Among the most significant findings in terms of plurality was the overwhelming importance of rich, high-quality content including video.
At 88.7%, the vast majority of journalists surveyed report that they include video content in their stories.

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