LONDON – 2 February, 2011 – Synaptic Digital, the world’s premier multi-channel digital media creation and distribution platform, and VNEWS, the Spanish news and PR agency part of Antena 3 TV / Planeta Multimedia Group, today announced the official phase of their partnership, which provides Spanish companies international media distribution for their multimedia content over Synaptic Digital’s thenewsmarket.com content portal. The partnership complements VNEWS’s domestic production and distribution capabilities.
A 2010 pilot program for the partnership has already supported the global video distribution efforts for brands including Telefónica, BBVA Foundation, Spain Tourism Board Turespaña, Museo Guggenheim Bilbao, FICOD (International Digital Content Forum), and Kaliber Andalucia Horsing Raid among others. Hundreds of clips from these organizations have been picked up by journalists from leading international outlets including BBC, ABC, Bloomberg, SINA, TFI, ATN, and Euronews, for use in their reporting.
“We’re thrilled to enable Spanish companies to spread their video messages to over 30,000 active media outlets worldwide via exclusive access to thenewsmarket.com, the largest content portal of its kind,” said Alberto Goytre, Director of VNEWS. “As we launch the official phase of our partnership, we are also pleased to extend this distribution opportunity to Spanish businesses at a significant discount through the first quarter of the year.”
“Spain is a critical market for us, both in terms of Spanish brands we support and in terms of global media users looking for Spanish content. We already have an engaged media audience with over 2,000 Spanish-language journalists from news organizations such as Antena 3, TVE, TV3, Telecinco, ElMundo.es, El Pais.com, LaVanguardia.es, Marca.es, and many others, taking content from us,” said Matt Thomson, Managing Director – Europe, Synaptic Digital. “We have a number of reseller partnerships around the globe and are looking forward to working with VNEWS to strengthen our reach in Spain.”
To learn more about the partnership, visit: http://videonoticias.es/especial-comunicacion-internacional-de-empresas-espanolas/.
About VNEWS Agency:
VNEWS Agency has operated since 2006 and was recently fully integrated in Antena 3 TV / Planeta Multimedia Group operations in Spain. The company has won tenders for national and international news distribution of the International Exhibition Zaragoza 2008; the Madrid 2016 Olympic Bid; and Red.es (Ministry of Industry, Tourism and Commerce). One if its main areas of activity are providing Spanish brands, companies and events support for production and distribution of their AV information abroad.
About Synaptic Digital:
Synaptic Digital (www.synapticdigital.com) helps the world’s best known brands to spread their messages. We are the premier multichannel, digital media creation and distribution platform for corporations, organizations and their agencies. General Motors, Honda, American Express, GlaxoSmithKline, Google, Intel, NATO and Panasonic, among others, rely on our expert services, narrative marketing segments, branded video panels, digital newsrooms, and thenewsmarket.com, the world’s largest content portal, which boasts more than 30,000 active news outlets, to effectively manage and propagate their messages across television, radio, web, blogs, social networks, and syndication networks. Headquartered in New York, the privately-held company has offices in London, Ahmadabad, Atlanta, Beijing, Chicago, Denver, Los Angeles, Mumbai, Munich, San Francisco and Washington, DC. Investors include Softbank Capital, Hearst Interactive Media, Battery Ventures, Boldcap Ventures, and High Peak Venture Partners.