NEW YORK, January 12, 2011 – Synaptic Digital, the world’s premier multichannel digital media creation and distribution platform, today announced the appointment of John M. Haake as Vice President, Global Marketing. The addition of Mr. Haake brings 20 years of communication and technology experience to the company and solidifies its position as the digital content nexus for the world’s best known brands and anyone who communicates about them.
Haake, a long-time cross-channel marketing expert, will focus on establishing Synaptic Digital as the solution of choice for brands, agencies and organizations to create and spread their core messages across various earned and paid media channels and syndication networks; none more important than the company’s thenewsmarket.com platform, the world’s largest content portal for journalists, which boasts more than 30,000 active news outlets.
“Brands and their agencies understand the value of content creation and now seek solutions that will guide them through the entire process of ideation, production, distribution and measurement,” said Jim Lonergan, CEO and President, Synaptic Digital. “John’s experience with marketing platform solutions is invaluable for Synaptic Digital to communicate its value proposition.”
Prior to joining Synaptic Digital, Haake was Global Marketing Head for Turn, Inc. where he spearheaded a repositioning of the former ad network to become the leading SaaS platform for dynamic data and media buying. Before Turn, he was a Global Marketing Director for MediaMind, a leading ad serving and cross-channel marketing platform, and the Marketing Director for RichFX, a rich media platform for e-Commerce.
“An elemental blending of disciplines has occurred where advertising and marketing messages have morphed with public relations,” said Haake. “Brands and agencies rely on Synaptic Digital to produce and syndicate the resulting hybrid messages across every relevant media channel to effectively reach their audiences. This is the story that I’ve been hired to tell.”
In addition to his technology experience, Haake brings a uniquely broad perspective to Synaptic Digital that stems from extensive work with brands, agencies, and publications. He is also recognized as a thought leader through his regular industry writings and speaking appearances.
About Synaptic Digital:
Synaptic Digital (www.synapticdigital.com) helps the world’s best known brands to spread their messages. We are the premier multichannel, digital media creation and distribution platform for corporations, organizations and their agencies. General Motors, Honda, American Express, GlaxoSmithKline, Google, Intel, NATO and Panasonic, among others, rely on our expert services, narrative marketing segments, branded video panels, digital newsrooms, and thenewsmarket.com, the world’s largest content portal, which boasts more than 30,000 active news outlets, to effectively manage and propagate their messages across television, radio, web, blogs, social networks, and syndication networks. Headquartered in New York, the privately-held company has offices in London, Ahmadabad, Atlanta, Beijing, Chicago, Denver, Los Angeles, Mumbai, Munich, San Francisco and Washington, DC. Investors include Softbank Capital, Hearst Interactive Media, Battery Ventures, Boldcap Ventures, and High Peak Venture Partners.