Synaptic Digital Launches MediaCentre to Power Online Newsrooms: Communications Command Center Allows Audiences to Access Relevant, Real-Time News and Social Media Content

NEW YORK, NY – September 22, 2010 – Synaptic Digital, the global leader in digital media solutions, today announced the launch of MediaCentre, the first multimedia communications command center for marketing, public relations and communications professionals. This digital content aggregator gives organizations the ability to “broadcast” their messages via a single site complete with media-rich assets including press releases, videos, stills and news headlines aggregated alongside updates from social media sites such as Twitter, Facebook, Flickr and YouTube.

Traditionally, online pressrooms have served as a resource for journalists to access press releases, company contact information and the latest news. Audiences accessing today’s online press centers have evolved to include consumers, bloggers, shareholders and analysts. With MediaCentre, organizations can now pull together all of the disparate sources of information to proactively manage their content, strengthen consumer interaction and lengthen user engagement, thus ensuring a consistent experience for all audiences.

“MediaCentre represents our first product launch since The NewsMarket and Medialink merged last year and reflects our strategy to bring an all-encompassing solution to the communications marketplace,” said Jim Lonergan, Chief Executive Officer, Synaptic Digital. “MediaCentre addresses a substantial need by giving communications professionals who are constantly under the gun the ability to deliver more timely news and feature content, in a variety of formats and across traditional and social media channels, to ever-changing audiences.”

From launching a new product to issuing quarterly results to keeping the world abreast of breaking news, MediaCentre allows communications and marketing teams to distribute outgoing information and also monitor and rapidly respond to critical inbound consumer responses.

MediaCentre’s features include:

  • The “Social Mash-up Panel” (SMP) aggregates social media sites including Facebook, Twitter, and YouTube to retain viewer engagement
  • The “All Media Panel” (AMP) houses multiple videos, images and audio files making it an online showcase for digital assets related to a particular story
  • Local hosting allows MediaCentre’s industry–leading download manager to deliver lightning fast and reliable downloads anywhere in the world
  • Ability to embargo content as necessary based on usage restrictions related to geographic locations or time sensitivities.

About Synaptic Digital:
Synaptic Digital (www.synapticdigital.com) is the global leader in digital media solutions for corporations, organizations and agencies. Clients turn to our exceptional team of experts to provide the guidance, strategies, proprietary services, creative tools, and the global distribution necessary to share messages that make an impact on TV, the Web, radio and social media. We have earned the trust of our clients and remain at the forefront of delivering innovative, reliable and award-winning multimedia products that help clients communicate with their stakeholders. Top brands such as Ericsson, GM, GlaxoSmithKline, Google, Intel, NATO, Panasonic, and many others worldwide, rely on our online media centers, narrative marketing segments, financial communications, and our flagship global distribution platform – thenewsmarket.com. Headquartered in New York, the privately-held company has offices in London, Ahmadabad, Atlanta, Beijing, Chicago, Denver, Los Angeles, Mumbai, Munich, San Francisco and Washington, DC. Investors include Softbank Capital, Hearst Interactive Media, Battery Ventures, Boldcap Ventures, and High Peak Venture Partners.

Contact:
Diana Jaffe
Synaptic Digital
+1 212-414-5661
diana.jaffe@synapticdigital.com