NEW YORK, May 25, 2010 – Synaptic Digital, the new brand resulting from the integration of Medialink and The NewsMarket, today announced the appointment of Mr. Daniel Webster, an Emmy Award-winning news director who brings over 20 years of network news and industry expertise, to the newly created position of Senior Vice President, Product & Media.
Mr. Webster will oversee Synaptic Digital’s media strategy, including its team of new media and broadcast media relations experts, and the company’s global platform for journalists, thenewsmarket.com.
“Daniel’s versatile skills and new media savvy made him a natural fit as we look to expand our media reach and strengthen the breadth and quality of content we create and distribute globally,” said Jim Lonergan, CEO of Synaptic Digital.
“With the incredible changes and challenges happening in the news media, it is our goal to not only foster ideas and programs that help news outlets stay relevant and cost effective in a digital age, but also to enable any organization to easily create, package and distribute its stories and connect these stories with the audiences that want to see them,” said Mr. Webster.
Prior to joining Synaptic Digital, Mr. Webster served as a founding member of The FeedRoom, a pioneer in online video, where he ran news, product and business development efforts. There, Mr. Webster built online video newsrooms for television groups including NBC and Tribune and corporate clients such as Cisco, HP, General Motors, Intel and the Pentagon. He also developed video solutions for CBS Sports, ESPN, Condé Nast and Reuters.
Mr. Webster started his career in media with BBC radio in Northern Ireland and then New York, where he soon joined ABC World News. He then transitioned to local television management and worked in Colorado, Montana, Tennessee, Florida and then California as the News Director at the CBS-owned and operated station KPIX-TV in San Francisco.
About Synaptic Digital:
Synaptic Digital (www.synapticdigital.com) is the global leader in digital media solutions for corporations, organizations and agencies. Clients turn to our exceptional team of experts to provide the guidance, strategies, proprietary services, creative tools, and the global distribution necessary to share messages that make an impact on TV, the Internet, Web sites, radio, blogs, social networks, and other media channels. We have earned the trust of our clients and remain at the forefront of delivering innovative, reliable and award-winning multimedia products that help clients communicate with their stakeholders. Top brands such as Ericsson, GM, The Gates Foundation, GlaxoSmithKline, Google, Intel, Kia, NATO, Panasonic, and many others worldwide, rely on our online newsrooms, narrative marketing segments, financial communications, and our flagship global distribution platform – thenewsmarket.com. Headquartered in New York, the privately-held company has offices in London, Ahmadabad, Atlanta, Beijing, Chicago, Denver, Los Angeles, Mumbai, Munich, San Francisco and Washington, DC.