NEW YORK, May 12, 2010 – Synaptic Digital, the leading global digital communications provider, today announced the appointment of Tom Morrissy to the position of Executive Vice President, North American Sales effective immediately. Mr. Morrissy, a former publisher of Entertainment Weekly and OK! Magazine brings over 20 years of media and entertainment sales and marketing experience to Synaptic Digital.
Mr. Morrissy’s appointment is part of a series of strategic hires at Synaptic Digital, the new brand resulting from the recent integration of Medialink and The NewsMarket.
“Tom has a proven track record of building businesses at both large- and medium-sized companies,” said Jim Lonergan, CEO of Synaptic Digital. “He brings a deep understanding of the media and communications business that will help us add to our blue chip client base as we aggressively ramp up our sales and marketing operations.”
Mr. Morrissy has served as Publisher of Time Inc’s Entertainment Weekly, where he was responsible for $250 million in revenue (Source: PIB) and helped launch numerous new products including EW.com and their high profile entertainment event business. Mr. Morrissy was recruited from Time Inc. to serve as Publisher of OK! Magazine in the United States. Tom grew advertising revenue from $21.4 million to $45.1 million (Source: PIB) in just two years and launched several initiatives including celebrity events and okmagazine.com. Most recently, Mr. Morrissy ran his own media and entertainment consultancy firm, Morrissy + Vine LLC, with clients specializing in online video, social media, entertainment events and cloud research technology.
“I’m delighted to be joining a company with tangible growth potential and expertise in creatively leveraging digital tools and services — including online video, corporate communications, media relations and social media, for a variety of corporate and agency clients,” said Mr. Morrissy. “I’m looking forward to growing Synaptic Digital’s sales and helping the company get to the next level.”
About Synaptic Digital:
Synaptic Digital (www.synapticdigital.com) is the global leader in digital media solutions for corporations, organizations and agencies. Clients turn to our exceptional team of experts to provide the guidance, strategies, proprietary services, creative tools, and the global distribution necessary to share messages that make an impact on TV, the Internet, Web sites, radio, blogs, social networks, and other media channels. We have earned the trust of our clients and remain at the forefront of delivering innovative, reliable and award-winning multimedia products that help clients communicate with their stakeholders. Top brands such as Ericsson, GM, The Bill & Melinda Gates Foundation, GlaxoSmithKline, Google, Intel, Kia, NATO, Panasonic, and many others worldwide, rely on our online newsrooms, narrative marketing segments, financial communications, and our flagship global distribution platform – thenewsmarket.com. Headquartered in New York, the privately-held company has offices in London, Ahmadabad, Atlanta, Beijing, Chicago, Denver, Los Angeles, Mumbai, Munich, San Francisco and Washington, DC.