Tom Morrissy, the former publisher of Entertainment Weekly (2003-2005) and OK! (2006-2008), was named executive VP/North American sales of digital communications provider Synaptic DIgital. He started yesterday (May 11) and succeeded Jack Serpa, who left the company.
Morrissy had led his Morrissy & Vine consultancy, which, he tells min, had a very positive cash flow. “But in the year that I have been working with online video, it has become a white-hot space,” he says. “I was drawn to Synaptic because as the Web becomes more video-based, companies need to learn how to better communicate and leverage their assets through video. That is what Synaptic does very well. This is perfect for me.”
New York-based Synaptic was formed by the recent merger of Medialink and The NewsMarket.
Ironically, Synaptic’s headquarters at 708 Third is in the same building where Morrissy got his start in the 1980s at Rodale as Prevention account manager.