Synaptic Digital Launches: Global Leader in Video Solutions Emerges From Strategic Integration of Medialink and The NewsMarket

NEW YORK, April 13, 2010 – Synaptic Digital ( has launched its new brand following the strategic integration of Medialink and The NewsMarket, two market leaders in video strategy, creation and distribution. The two companies’ combined history of award-winning production and global video distribution creates a powerful synergy for growth in multimedia services for corporations, organizations and agencies.

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“Synapses are connections that deliver messages in the brain. Synaptic Digital builds smart connections between our clients and their target audiences,” said Jim Lonergan, CEO, Synaptic Digital, who is leading the company’s transformation. “As Synaptic Digital, we’ll be providing our clients with the smart video solutions that help them reach their audiences across multiple mediums and platforms,” Lonergan said.

“Video communications is becoming ever-more important for brands. As more media organizations use video in their reporting, we find that interest in our content increases. We welcome the development of new services that will help us use video to reach audiences that matter to us,” said Peter J. Prince, Head of Digital Communications, The Royal Bank of Scotland Group.

“Our new corporate identity is designed to appeal to professionals with all levels of video experience – from those who have been deploying video for a long time, to those who are just getting started, “said Matt Thomson, Managing Director — Europe, Synaptic Digital. “We give our clients the knowledge to act in this evolving media landscape, while providing the insights they need to understand and utilize the best video tools available, such as our online newsrooms, Internet Media Tours and Narrative Marketing segments.”

Headquartered in New York City, Synaptic Digital has global operations across the United States, Europe and Asia, and serves clients around the world. The teams offer clients guidance, access to proprietary services, creative tools, and worldwide content distribution. The company’s global distribution platform, which is used by more than 25,000 media outlets in 190 countries, will continue to operate unchanged.

About Synaptic Digital:
Synaptic Digital ( is the global leader in digital media solutions for corporations, organizations and agencies. Clients turn to our exceptional team of experts to provide the guidance, strategies, proprietary services, creative tools, and the global distribution necessary to share messages that make an impact on TV, the Internet, Web sites, radio, blogs, social networks, and other media channels. We have earned the trust of our clients and remain at the forefront of delivering innovative, reliable and award-winning multimedia products that help clients communicate with their stakeholders. Top brands such as Ericsson, GM, The Gates Foundation, GlaxoSmithKline, Google, Intel, Kia, NATO, Panasonic, and many others worldwide, rely on our online newsrooms, narrative marketing segments, financial communications, and our flagship global distribution platform – Headquartered in New York, the privately-held company has offices in London, Ahmadabad, Atlanta, Beijing, Chicago, Los Angeles, Mumbai, Munich, San Francisco and Washington, DC. Investors include Softbank Capital, Hearst Interactive Media, Battery Ventures, Boldcap Ventures, and High Peak Venture Partners.

Diana Jaffe
Synaptic Digital
T: +1 212.414.5661